Search Engine Marketing Blog

Google AdWords PPC – Beta Test – Email Extension

Google AdWords PPC – Beta Test – Email Extension Google AdWords is beta testing another extension type, email extensions.  AdWords first introduced sitelink extensions, then phone extensions, followed by location extensions and now they are creating email extensions. The concept behind email extensions is that below the text ad appears an email capture box, as […]

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Google AdWords Match Types

Over the past few months I’ve been working with several new clients AdWords & AdCenter campaigns who previously had been using broad match type for 100% of their keywords. I guess the previous PPC manager was just looking to capture as much traffic & spend as possible. As a result these campaigns had a 1% […]

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Google Panda Update

Google Panda Update Google has confirmed the release of the 20th Panda update named Panda 20, which is a new Panda algorithm update, not just a data refresh.  I know the Panda updates have been a highly discussed item over the past year; while some webmasters have watched their sites plummet in the SERP (Search […]

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Google AdWords PPC Site Link Extensions 2.0

Google AdWords PPC Site Link Extensions 2.0 Google AdWords is improving Site Link Extensions in the near future.  PPC Site link extensions will soon be similar to the SEO version, which take up twice the space as the PPC version.  This feature will only be available in the first position, so I imagine 1st position […]

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Local Search – Google Places, Yahoo Local and Bing Business Portal

Today search engine results include ‘local listings’ in the middle of page 1, which has been a real challenge for national SEO, but an opportunity for local SEO.  The good news is that Google Places, Yahoo Local & Bing Business Portal can do a lot to optimize your local search results. Here are some tips […]

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